Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the natural, organic search results.
Search Engine Optimization is now more important than ever before with so much overcrowding and competition for top search engine placements on search engines, that getting a site ranked on top. SEO requires considerable expertise and patience, it is vital that each web page on your web site is set up correctly, as each of the engines employ different ranking formulae or algorithm. This means each page needs content and coding to satisfy these formulae for the major search engines in terms of both how your text is laid out on each page to how the coding is set. Recently Google has started giving more and more importance to user experience and behavior, which means that the role of a SEO expert is now even more critical.